H&M taps Erdem for 2017 designer collaboration

Mega-Swedish Retailer H&M has announced it’s next big name designer collaboration. The retailer has tapped British designer Erdem Moralioglu from the eponymous label ERDEM. The brand, which launched in 2005, is best known for it’s rich textures and abstract pattern play. Erdem was named Womenswear Designer of the Year at the British Fashion Awards in 2014. His label is sold in upscale retailers including Barneys New York and Bergdorf Goodman. His dresses have been spotted on the red carpet worn by celebrities such as Emma Stone, Ruth Negga, Keira Knightley, Nicole Kidman and Kate Middleton. Now you too can have your red carpet moment when Erdem hits H&M stores in the U.S. this year. Here are 3 important things you need to know about the H&M and ERDEM collaboration so you do not miss out on getting this collaboration in your own closet. 1. The line launches November 2017 People around the world will get to view the official line when it’s unveiled at hm.com and in select H&M stores on November 2, 2017. The line features a collection for women and a first-time men’s collection, and both collections will feature the unique style that ERDEM has